AVO digitises production know-how and standardises training with Kraka.
With AI-assisted video work instructions, AVO onboards new employees consistently, retains know-how and makes its processes more reliable.
AVO-Werke August Beisse GmbH is one of Europe's leading manufacturers of seasonings for food processing. The long-established family business employs 750 people from 50 nations. It combines high quality standards with innovation and relies on dependable, standardised production processes.
Know-how has to be reliably available on the production floor.
In production, a lot depends on knowledge being passed on in an orderly way. New employees need to follow workflows with confidence. Existing teams need work instructions that are current and easy to understand. Managers and experienced specialists have to make sure processes are taught consistently and changes are communicated reliably.
Before Kraka, training and process information was spread across different documents, translations and systems. Updates meant manual effort. At the same time, the experience gained on the production floor was not always available where onboarding, quality and process reliability needed it.
“For us, quality, process reliability and the structured transfer of knowledge come first. With Kraka, we can document production workflows digitally and make them available for training. That creates transparency, supports our employees and helps us preserve knowledge for the long term.”
Create work instructions faster
Content should come straight from real workflows, without a lengthy media or IT process.
Standardise onboarding
New employees should get training content that is consistent, easy to follow and repeatable.
Take load off managers
Repeated one-to-one explanations should be reduced without lowering the quality of training.
Reduce operating errors
Standardised work instructions and continuous training should help people master workflows safely, sooner.
Secure know-how for the long term
Experience from production should be documented and made usable for other teams.
Kraka turns real workflows into digital work instructions.
With Kraka, AVO documents defined workflows right where production happens. The platform uses AI to prepare the video footage and breaks it down into individual work steps. The content is then available for training and for looking things up.
Practical workflows thus become digital work instructions that can be reused. Employees can open the content where the work happens, in training areas or on suitable devices. Additional knowledge checks and overviews help track training status.
Capture
Workflows are filmed in the real production environment.
Structure
Kraka uses AI to prepare the content and splits it into individual work steps.
Provide
The content becomes digital work instructions for training and reference.
Train
Knowledge checks, refreshers and updates support continuous training.
What has measurably improved at AVO
AVO doesn't use Kraka as just another video tool. It is the platform through which production know-how is captured, prepared and passed on in a structured way.
Work instructions can be created and updated much faster.
New employees learn the workflows in a structured, repeatable way and increasingly on their own.
There are fewer repeated explanations. Managers gain more time for steering, support and quality assurance.
Standardised video work instructions and continuous training help bring errors down faster in day-to-day work.
Pilot content is growing into a scalable knowledge base.
Progress so far shows that digital process documentation doesn't stop at a few test items. By the end of May 2026, 65 work instructions with a total of 683 work steps had been captured digitally. That is a solid basis for expanding the training content step by step and building it into everyday production.
For businesses considering Kraka, this is what matters. The benefit lies not only in individual videos but in a repeatable approach: it makes work instructions available sooner, takes load off managers and makes continuous training possible. At AVO, that continuous training is being established on an ongoing basis.
“For us, the biggest advantage is how practical it is. Work instructions are created where the process actually takes place. At the same time, employees can go over content again, and managers get more transparency on training status.”
AVO is an active development partner.
The partnership between AVO and Kraka is an essential part of this story. AVO brings real requirements from day-to-day production, provides specialist data input and helps make Kraka easier to operate and use. Kraka picks up feedback and user requests and implements improvements promptly.
This makes AVO more than a user: it is an active development partner. That also shows to the outside world. AVO presents itself as a company that approaches digitalisation pragmatically, with a focus on quality and close to the needs of its employees.
“AVO brings very specific requirements from production to the table. That is exactly what produces a solution that doesn't just work technically but creates real value in everyday work.”
The goal is one standard for training, knowledge retention and process documentation.
Now that the first digital work instructions are in place, the approach is to be developed further step by step. Production know-how should be available in a structured, current and traceable form.
Looking ahead, the video work instructions and training content created with Kraka are to be integrated into existing HR processes. AVO already uses an established HR system to record and track training, learning progress and proof of qualification. In future, Kraka could be linked even more closely to that documentation. The platform helps create hands-on learning content quickly, straight from production. The HR system covers the overall record-keeping, transparency and management of qualifications.
In the end, production, managers and HR are meant to work from one shared approach to training and knowledge management.
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